17/04/2024 Insurance Innovation


Nature Dose is a pioneer digital health solution to measure time spent in green. As a steps counter, but through satellite vegetation imagery and science-based algorithms, it provides daily and personalized data to help our customers build a new heal

Innovation presentation

Not only our genetics or healthcare services determine our health. We know that our environment and our lifestyle also influence our well-being and health. According to current scientific evidence, being in contact with nature benefits our health, well-being and quality of life. Multiple scientific studies indicate that exposing our body to green spaces can reduce stress, anxiety and insomnia, improve cognition, lead to less overweight and reduce cardiovascular diseases. Green spaces have also been associated with benefits on the immune system, metabolism, better pregnancy outcomes and a lower rate of morbidity and premature deaths, among other physiological and psychological benefits.

Embedded in DKV’s health app, Nature Dose offers personalized and useful data to build a new habit to promote health and well-being. Nature Dose is a pioneer and engaging digital health solution that helps our clients measure their daily exposure to green and increase it. Like a steps counter, we count user’s minutes in green and let them know when they reached the weekly recommended dose. Then, we provide personalized suggestions to build a new health and green habit.

How we do it?

Using satellite data we identify the vegetation that users go through. We also count the time in green per week to reach the minutes recommended by science and we ask them about the characteristics of their interior spaces to calculate how much greenery they live with. With all the data we compose the dynamic indicator Nature dose.

The solution is integrated in our digital health ecosystem, linked to our health app Quiero Cuidarme Más.

It contains different functionalities:

1 – A calendar to visualize the progress obtained, and where data is recorded.

2 – Meaningful data: Indicators (Nature dose, Time spent in green, Exterior green dose, Interior green dose) and Trends to compare with others as gamification to improve users’ nature levels.

3 – Suggestions to help users increase their dose of indoor or outdoor nature dose.

Uniqueness of the project

At DKV Seguros we strive for a healthier world. And we are especially committed to caring for the environment due to the close relationship that exists between health and the environment. From a planetary health perspective, we know that a polluted environment affects our body, but the benefits that nature provides to our health are less known among health professionals and the general population.

In some health clinics, in Scotland and Japan, for example, exposure to green spaces is prescribed along with the traditional recommendations of a balanced diet or regular physical exercise.

The DKV Seguros Healthy Nature initiative is an innovative initiative in Spain that facilitates contact with natural environments and promotes the recommendation of nature as a healthy practice to improve the state of general health. Nature Dose is part of this initiative, it is a specific digital asset to transform environmental discourse and scientific results into a daily health practice. It is a unique value proposition in our market and a great step in impact innovation around One Health.

It is estimated that if cities in Europe complied with WHO recommendations on access to green spaces, up to 43,000 deaths could be prevented per year.

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