Fully immersive - the VR-based insurance advice app. Customers and advisors meet in the Metaverse Qorus Innovation in Insurance Awards 2024- Nominated

Submitted by

ERGO Versicherungsgruppe

Premium
24/04/2024 Insurance Innovation
The Metaverse and Mixed Reality will fundamentally change the way (insurance-) services and products are experienced in the future. However, we are still at the beginning. In our early adapter app, customers can “discover” what insurance is all about
Innovation details
Country
Germany
Category
Re-imagining the Customer Experience
Keyword
Virtual reality & Metaverse, Customer experience, Customer service, Transformation, Insurance, Innovation, Health insurance, Gamification
Business Line
Health Insurance
Distribution Channel
Online / Direct

Innovation presentation

By 2016, almost 3 million VR glasses had been sold worldwide. Five years later the amount had increased almost sevenfold. And eight years later, Apple launched its own glasses. Market leader Meta has also announced further models. At ERGO, we interpret these developments as a clear signal that mixed reality will become widespread in everyday life. Gaming and leisure experiences will see the strongest growth in the short term, but other industries will follow, including the insurance industry.

Since 2018, ERGO has been researching VR applications and the Metaverse, testing new technical approaches and solutions to improve the experience of customers and employees. Since 2019, we have been holding department manager meetings in virtual rooms using glasses, and we now hold entire conferences virtually using glasses. We have introduced virtual meeting rooms and training applications within the ERGO Academy and the Metaverse Web at DKV Seguros. Due to the positive results, we have now expanded our focus to customer applications: with a standalone app for VR-based insurance advice.

We believe that one day data glasses will become an everyday device alongside the smartphone. However, this only will happen, if they create added value, if they are use cases that actually offer “more” than conventional solutions for customers and sales partners. This is the challenge that we are devoting ourselves to in the ERGO Berlin Innovation Lab.

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