Riyad Bank Al Hilal Co-branded Credit Cards Qorus Reinvention Awards - MEA 2024 - Winner

Riyad Bank is one of the largest credit card issuers in Saudi Arabia, with a diverse product proposition catering to different customer needs and requirements. As part of its strategy to continuously evolve its credit card offering in order to cater to multiple segments, the Bank entered into a strategic partnership with one of the biggest football clubs not only in Saudi Arabia but across Asia i.e. the Al-Hilal Football Club. Just to give some perspective, the Al-Hilal Football Club is one of the most prestigious and celebrated clubs in Asia with multiple achievements and enjoys one of the strongest pulls and brand power in the country. As part of this strategic partnership, Riyad Bank has launched a co-branded Credit Card line with the football club, aimed at leveraging the power of the Al-Hilal brand coupled with a powerful cashback proposition to create a competitive edge in the market. Core features of the product are as follows: 1. A seamless end to end digital journey for customers to apply for the Co-branded Credit Card which can be availed from the Al Hilal Blu App, Riyad Bank Public Website or Riyad Bank Digital Channels (App/Online). 2. The whole process from application to card approval takes less than 5 minutes, and the customer gets a virtual card instantly which can be provisioned on Apple Pay.