Financial Health as Ultimate Company Purpose Qorus-Infosys Finacle Banking Innovation Awards 2024 - Winner
Czech RepublicCategory
Core Offering InnovationKeyword
Customer experience, Customer service, Strategy & Business model, Retail banking
Innovation presentation
The year 2023 was a tough one. People were still reeling from the aftermath of the COVID period, grappling with uncertainties brought on by the war and facing high inflation that significantly impacted their budgets. As a bank committed to its mission, we couldn't simply stand by and watch. That’s why we embarked on an initiative to create a comprehensive ecosystem of financial advisory.
Our goal? To empower our customers, giving them the tools and knowledge, they needed to navigate these challenging financial climates. This is not just another service - it's a holistic approach integrated into all our touchpoints. It has manifested in all our touchpoints, from personal interactions at the bank to our digital platform.
This ecosystem is not bound by the constraints of a traditional banking environment. It seamlessly merges physical interactions with digital facilities. Our bankers utilize it in the branches, guiding customers on a personal level. Simultaneously, clients can access this resource from the comfort of their homes through our mobile banking facility or deep-dive into it on our advisory website. We also stimulate proactive communication and host educational activities to further enhance our clients' financial literacy.
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