Qorus-Infosys Finacle Banking Innovation Awards 2024 - Winner

Pioneering Sales Growth and Motivation via Gamification: Yapı Kredi BizPlay

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Yapi Kredi

Logo of Yapi Kredi

Yapı Kredi was established as the first retail oriented private bank in Turkey and now the...

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13/06/2024 Banking Innovation

About

Our gamification tool BizPlay is open to all employees and has 100% usage penetration. Since its launch we created 25 games via BizPlay. Overall, gamification impacted total sales by 28% increase.

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