Mortgage Hub: Digital E2E Experience Qorus Reinvention Awards - Europe 2025 - Winner

Submitted by

Millennium BCP

Millennium bcp together with its subsidiaries, provides various banking and financial services to individuals.

Premium
24/06/2024 Banking Innovation
Portugal's first fully digital mortgage journey makes home buying easy, smart and personalized while improving customer satisfaction and internal efficiency.
Innovation details
Country
Portugal
Category
Reimagining the Customer Experience
Keyword
Customer experience, Digital channels & Omnichannels, Mortgage, Retail banking

Innovation presentation

Mortgage hub leads the charge in revolutionizing home financing in Portugal with the country's first fully digital mortgage journey, spanning from house hunting to contract signing. Our platform empowers customers by offering a transparent and seamless process that simplifies and accelerates mortgage procedures. From personalized pricing to enhanced retention rates, we prioritize customer satisfaction throughout.

The project was strategically launched in phases, starting with a Minimum Viable Product (MVP) and progressively adding functionalities in an Agile methodology. This approach allowed us to swiftly respond to user feedback and market demands, ensuring continuous improvement and adaptability.

Behind this innovative solution is a dedicated team of multidisciplinary experts, including designers, developers, and analysts. Their collaboration and expertise are instrumental in delivering a user-centric experience and operational excellence. Through extensive research involving customers, branch managers, and data analysis, we tailored our platform to meet real-world needs and exceed industry standards.

Mortgage hub sets a new benchmark in home financing by integrating advanced technologies with a customer-centric approach. Our goal is not only to simplify the path to homeownership but also to set new standards for efficiency and customer satisfaction in the industry.

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