Isbank startup branch & business startup card Qorus-Infosys Finacle Banking Innovation Awards 2024

Submitted by

İşbank Group

As a result of its historic commitment of contributing to the industry of the country, Isbank has acquired numerous participations over time and has taken part in the establishment of certain industries. Although the Bank has disposed many of these, it still has an extensive participations portfolio. By the end...

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20/06/2024 Banking Innovation
Startup Branches serve entrepreneurs only. The Startup Branch differs from traditional bank branches thanks to its unique design and tailored service model with special products such as Startup Credit Card to serve startups and ecosystem partners.
Innovation details
Country
Turkey
Category
Business Model Transformation
Keyword
Strategy & Business model, Branch & Physical distribution, SME Banking

Innovation presentation

Startup Branches of Isbank are driven by Digital Banking Division – Enterpreneurship Head, unlike from other branches. Its uniqueness also becomes from this technology and innovation based backround driven because of the needs of tech startups. This offers a speed in action and an innovative vision for developing proof of concept projects with in the bank and its subsidiaries. Our Startup Branches provide a range of unique financial and non-financial benefits to new-generation technology initiatives, such as technology startups, mutual funds, angel investors, and entrepreneurship platforms. This initiative aligns with our founding mission and has been accelerated by our digital transformation journey. Our model caters to startups with sustainable, innovative, and fast-scaling business models, operating with limited equity and a lean workforce. Our Startup Branches operate on an individualized basis, providing startups with customized products and services tailored to their unique needs such as Startup Credit Card. This is an innovative product we launched in collaboration with Amazon Web Services (AWS) and our solution partner Commencis. This innovative card is designed to streamline startup operations, catalyze growth, and drive value creation by focusing on their core business needs. One of the card's key features is its unique offering of free cloud credit access to Amazon Web Services (AWS), making it the world's first credit card to provide entrepreneurs and startups with this benefit. Research indicates that technology expenses are a significant cost item for startups, prompting İşbank to develop a product that alleviates this burden, a critical component of their expenditures.

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