imagin 2024: Customer centric: Qorus-Infosys Finacle Banking Innovation Awards 2024
SpainCategory
Reimagining the Customer ExperienceKeyword
Customer experience
Innovation presentation
Since its establishment in 2016, imagin has made a name for itself as an innovation leader in its industry. This is because it is not just a bank or an app but also a community where the experiences we deliver in a digital environment enable our users to take part in a range of initiatives, such as helping to care for the planet, enjoying concerts, learning about finance and much more.
Our Xperience Centric model seeks to go further and build on the user experience in imagin to generate insights and turn them into initiatives which enable our community to continue benefiting from our services in the best possible way. In other words, our own users help us to get better.
This model means we can bring the highest quality to all our app’s processes through more empathetic and effective solutions such as Design Thinking and Agile methodology which support this model.
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