Submitted by

Bradesco Seguros

Premium
07/02/2025 Insurance Innovation
The Connected Auto Claim was created to transform the customer journey at Bradesco Seguros during the most sensitive moment of their experience: the claim.
Innovation details
Country
Brazil
Category
Re-imagining the Customer Experience
Keyword
Customer experience, Customer service, Insurance, Car & Mobility insurance, Claims management, Accessibility
Business Line
Motor insurance
Distribution Channel
Partners

Innovation presentation

We understand that experiencing a claim is a moment of vulnerability, which is why the project was designed to provide connection and humanization, making the process more agile, empathetic, and efficient. Through multiple communication channels, the customer can open their claim simply and quickly. From this interaction, a data intelligence filter with Machine Learning analyzes the type of claim and the customer's profile to offer a hyper-personalized journey. This process adapts the experience according to the individual preferences, history, and needs of each policyholder. From there, we have RPA actions to continue automatic claim payments directly to the customer and an advanced CRM to identify when a customer who has already gone through the special journey might have another claim.

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