Submitted by

Bradesco Seguros

Premium
21/02/2025 Insurance Innovation
The insurance that protects the most important household bills, providing peace of mind for customers in times of greatest need.
Innovation details
Country
Brazil
Category
Product & Service Innovation
Keyword
Customer service, Insurance, Life insurance
Business Line
Life Insurance
Distribution Channel
Online / Direct

Innovation presentation

Essential Expenses Insurance was created to address the need of Brazilian families for insurance that goes beyond the traditional, providing significant social support by helping to pay the main household bills in times of greatest need. Whether the policyholder is unable to work, loses their job, suffers an accident, or even in the event of death.

Essential Expenses Insurance also offers benefits to support families' financial planning, such as: food vouchers, family funeral assistance, monthly and weekly raffles, and it can be customized according to the client's consumption profile.

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