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10/03/2026 Insurance Innovation
Gig drivers work by the minute - so insurance should too. INSHUR’s global wallet, integrated into AmazonFlex and DoorDash, is building the embedded insurance infrastructure powering this economy, making coverage as flexible as the work it protects.
Innovation details
Country
United States
Category
Product & Service Innovation
Keyword
Insurance, Car & Mobility insurance, Embedded finance & Super apps, Mobility
Business Line
Motor insurance
Distribution Channel
Online / Direct, Partners

Innovation presentation

  • Concepts and Objectives:

    • INSHUR is building the digital insurance layer of the on-demand economy through its Global Wallet, a first-of-its-kind embedded insurance product that charges gig economy drivers based on the way they work.  Built in partnership with Amazon Flex (UK) and DoorDash (US), it replaces the traditional annual or monthly policy model with a digital wallet that drivers top up and draw down in real time, shift by shift. 

    • The core objective was to design insurance from scratch around how on-demand drivers actually work, moving away from the standard 9-5 insurance usually caters for. This on-demand economy has variable hours, fluctuating income, and works across multiple platforms, and yet the insurance industry does little to accommodate this. INSHUR has built a product that is fairer to drivers, commercially sustainable for INSHUR and its capacity partners, and deeply integrated with the platforms that power the gig economy.

  • Reasons Behind:

    • The gig economy represents untapped opportunity, but most insurers lack the expertise to underwrite it profitably. The world is on demand – we now get food on demand, rides on demand, parcels on demand. Insurance is a big part of protecting this new economy. Over 40 million people in the US (24% of the working population) are involved in gig economy work, and it’s expected to reach over 40 million in the EU (20% of the working population), but on-demand work is fundamentally different from traditional employment. Much of it is part-time or variable, yet standard insurance products remain outdated, rigid, and inaccessible, failing to meet the real-time needs of the drivers who keep it running.

    • The process for finding insurance today is long and complicated, filled with endless research, in-person meetings, and mountains of paperwork. Drivers need coverage that reflects their real risk exposure – not a one-size-fits-all policy.

  • State of Competition:

    • When Pay-as-you-Flex launched in the UK, no comparable product existed for Amazon Flex delivery partners. A small number of competitors have since entered the pay-as-you-go delivery insurance space, but INSHUR remains the only provider with a live, transatlantic wallet product, operating across both the UK hire-and-reward framework and US surplus lines regulation within a single product architecture. 

    • The DoorDash deployment in the US has no equivalent in the market: at $0.08 per delivery, it makes commercial auto cover accessible to a previously uninsured population at an order of magnitude below traditional alternatives - not competing on price with existing products, but creating a market that previously didn't exist.

  • Sources of Inspiration: 

    • When Dan Bratshpis and David Daiches founded INSHUR in 2016, the on-demand economy was in its relative infancy, and the legacy insurance industry was struggling to keep up. As an immigrant to the US whose family had relied on driving taxis, Dan realized that the on-demand economy enables entrepreneurs to make a living on on-demand economy platforms. But traditional providers weren’t built to serve the unique needs of these drivers, who, whether delivering packages for Amazon or transporting passengers for Uber, were struggling to navigate manual, lengthy purchasing and claims processes and to find insurance that’s flexible, affordable, and aligned with their lifestyles. Dan and David joined forces to enable these entrepreneurs to thrive by protecting their businesses through innovative, technology-enabled insurance solutions.

  • Departments Involved

    • The Global Wallet was a company-wide effort. Product & Engineering built the wallet infrastructure and platform API integrations. Actuarial developed the per-minute pricing models and loss ratio framework for both markets. Legal & Compliance navigated UK hire-and-reward and US surplus lines requirements state by state. Customer Operations designed the onboarding and AI-first servicing model. Marketing & Partnerships managed the commercial relationships with Amazon and DoorDash from contract negotiation through to driver-facing communications.

  • Main Results so far:

    • Within four months of the UK launch, INSHUR had issued policies covering more than 50% of active Amazon delivery partners.

    • By mid-2025, INSHUR had covered over 25 million hours of Amazon Flex deliveries in the UK.

  • Internally, the “always-on” aspect of the policies also allowed INSHUR to only need to service customers when they decide to stop driving, rather than having to manage and attempt to retain drivers whenever they come up for renewal. This saves INSHUR at least 10,000 person hours every renewal.

  • INSHUR has also delivered  profitable loss ratios in the 60s through Amazon Flex in the UK. The platform now handles 5x the active policies it managed before the wallet launch, driven by self-service wallet management and automated top-ups.

  • INSHUR has received inbound interest from Deliveroo, Just Eat, and other on-demand platforms, confirming that the Global Wallet is a scalable blueprint for how insurance can be redesigned around platform ecosystems.

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