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25/02/2025 Insurance Innovation
Sofia transforms elderly care with high-quality, personalized home support provided by specialized caregivers. We ensure dignity, safety, and well-being for seniors while offering families peace of mind, knowing their loved ones are in expert hands.
Innovation details
Country
Portugal
Category
Social, Sustainable & Responsible
Keyword
Insurance, Seniors, ESG & Sustainability
Business Line
Assistance
Distribution Channel
Online / Direct

Innovation presentation

Sofia is an innovative solution redefining elderly care by addressing the diverse needs of individuals aged 60 and above. We offer a comprehensive range of services designed to promote well-being, independence, and dignity, ensuring that seniors can continue living fulfilling lives in the comfort of their homes. Our approach is divided into three key service categories:

1. Well-being Services – Staying Active and Engaged

Aging should not mean slowing down. Sofia offers tailored well-being services that help seniors maintain an active and engaged lifestyle, enhancing both physical and mental health, such as Yoga and Pilates at home to promote flexibility, balance, and relaxation; Cognitive and social engagement activities to stimulate the mind and prevent isolation; Guided physical activities to encourage movement and mobility at any fitness level.

2. Home Services – Ensuring Comfort and Safety

A well-maintained and adapted home environment is essential for seniors to continue living independently. Sofia provides services from nutrition appointments tailored to dietary needs; house cleaning and maintenance for a safe and comfortable living space; and laundry care, giving families more time for what matters most.

3. Care Services – Personalized Assistance for Daily Living

Some seniors require extra support in their daily routines. Sofia.pt’s specialized caregivers provide hygiene and personal care assistance with dignity and respect; transportation services for medical appointments, treatments, or leisure outings; occupational therapy sessions to enhance autonomy and daily life skills.

Sofia is not just a service provider, but a trusted partner in aging well. Each senior is assigned a dedicated personal assistant who coordinates services and ensures an individualized care plan and comprehensive assistance tailored to specific needs. The Personal Assistant plays a key role in orchestrating all key stakeholders, from the seniors to their families, in all related services (e.g. medical, personal care, home care, nutrition, physical activity, etc.) with updated key data.

By integrating well-being, home, and care services, Sofia offers a holistic solution that prioritizes quality of life at every stage of aging. Our innovative approach ensures that seniors can thrive physically, mentally, and socially, redefining what it means to age with dignity and independence.

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