Emotional Well-being Qorus-NTT DATA Innovation in Insurance Awards 2026

In collaboration with iFeel, a comprehensive, confidential, and scalable solution has been developed that uses the power of data to provide a holistic understanding of people’s mental well-being, inspiring human growth and guiding companies toward a positive mental well-being culture.

Emotional Well-being was designed to address an undeniable social need: caring for our mental well-being in an accessible, human, and digital way. In a context in which 34% of the population lives with some emotional disorder and waiting lists extend for months, MAPFRE takes a step forward with a differential, innovative solution aligned with its healthcare ecosystem.

The project was validated with a 6‑month pilot combining research, technology, professional therapy, and user‑centric experience design. Through collaboration with the iFeel platform, an end‑to‑end service was offered integrating intelligent triage, self‑care, chat‑based therapy, and video consultation, enabling rapid, close, and flexible support for policyholders.

The results are strong: 1,224 registered users, 80% adoption, 8.9/10 overall satisfaction, and a hybrid model that optimizes costs and expands access, especially in non‑urban areas. Written therapy emerged as a key tool for improving adherence, fostering self-awareness, and offering continuous support.

Beyond the data, Emotional Well-being demonstrates real impact in people’s lives: relief, progress, and loyalty. Trust in MAPFRE acts as a catalyst, making the service a unique value-added asset and positioning the company as a benchmark in digital emotional health, innovation, and human closeness.

Emotional Well-being not only cares — it accompanies, empowers, and transforms.