Swisscom sure: The Switch-On Insurance Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated

Swisscom sure marks the ambitious entry of Swisscom, Switzerland’s leading telecommunications provider, into the insurance sector. Positioned alongside its mobile, internet, and TV offerings, it is not just an additional service but a fully integrated core business, redefining insurance as a digital-first, customer-centric experience.

Customers benefit from a simple, flexible, and transparent insurance model. Policies can be easily managed, modified or canceled withing Swisscom’s digital ecosystem, offering a level of convenience unmatched in the industry. Swisscom sure currently offers Household Insurance, Legal Protection Insurance, Travel Insurance, Rental Guarantee Insurance, and Leisure Insurance, with many more to come – addressing key customer needs while paving the way for further product innovations. By leveraging its strong brand and trusted customer relationships, Swisscom eliminates the complexity often associated with insurance, making it as seamless as any digital service.

Bridging Industries to Create Something New

Transforming insurance into a fully digital, effortless experience required a bold approach and the right partners. Swisscom joined forces with Zurich, AXA, ERV (Helvetia), and technology provider EMIL to create a comprehensive insurance ecosystem. In less than six months, the service was seamlessly integrated into Swisscom’s existing digital channels, reaching millions of customers and unlocking new growth potential in the insurance market.

At the core of the solution is a cloud-native SaaS platform, fully integrated into Swisscom’s telco infrastructure. This approach enables a fully digital, scalable, and automated insurance service, setting new standards in accessibility, flexibility, and ease of use.

By combining Swisscom’s brand strength with Insurtech innovation, Swisscom sure disrupts traditional insurance models, offering customers a next-generation insurance experience that is truly built for the digital age.