Fubon+ APP Qorus-Infosys Finacle Banking Innovation Awards 2025

Concept and Objectives: The Fubon+ APP project aims to revolutionize the mobile banking experience by providing a seamless, intuitive, and personalized digital platform for customers. Launched in November 2024, the app quickly reached one million downloads within just 10 weeks and achieved a customer satisfaction rate of nearly 90%. The primary objectives are to enhance customer engagement, simplify financial transactions, and offer innovative financial services.

Reasons Behind: The project was initiated to address the limitations of traditional banking apps in Taiwan, which struggled to capture and utilize real-time digital footprint data for personalized services. Fubon+ leverages advanced technology to create a data-driven financial app that offers real-time personalized recommendations, enhancing the overall customer experience.

State of Competition: In Taiwan, most banking apps are transaction-oriented and lack comprehensive digital integration. Fubon+ stands out by offering innovative features such as Smart Recommendations, Fubon Co-Learning, and Nano Investment, which provide personalized financial advice, online courses, and low-threshold investment opportunities. These features position Fubon+ as a leader in the digital banking industry.

Sources of Inspiration: The project drew inspiration from the need to create a more customer-centric banking experience. By analyzing customer interactions and digital footprints, Fubon+ aims to understand customers' financial habits and provide tailored services. Additionally, the platform's focus on financial literacy and inclusive finance through digital learning was inspired by the desire to empower customers with knowledge and skills.

Departments Involved: The development of Fubon+ involved collaboration between various departments, including marketing, IT, and customer service. The integration of new financial technology and architectural design was supported by the data platform and Google Anthos cloud computing technology.

Main Results So Far: Since its launch, Fubon+ has achieved significant milestones, including one million downloads within 10 weeks and a customer satisfaction rate of nearly 90%. The app's innovative features have helped over 50,000 investors start their investment journey, and the proportion of digital users at Taipei Fubon Bank is expected to exceed 60%. The project continues to advance in the field of FinTech with an unwavering commitment to innovation.