Comprou Voltou – Cashback that Connects the Carrefour Ecosystem Qorus-Infosys Finacle Banking Innovation Awards 2025
BrazilCategory
Business Model InnovationKeyword
Customer acquisition & loyalty, Marketing & sales, Corporate branding, Contact center & Chatbots
Innovation presentation
Comprou Voltou is a cross-functional cashback program that connects all units of Grupo Carrefour Brasil (Carrefour, Atacadão, Pharmacies, Gas Stations, E-commerce, and Banco Carrefour), as well as industry partners.
It enables customers to earn and use cashback in an intelligent and integrated way, powered by dynamic and personalized rules. The innovation lies in building a relational model with technology that unifies customer journeys and delivers benefits across all touchpoints in the ecosystem.
The program is further enhanced by Banco Carrefour products like the credit card and digital account, offering exclusive benefits that encourage usage and increase purchase frequency.
Its standout feature is centralized governance and the strategic use of data to personalize offers and maintain financial balance among partners and business units.
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