Submitted by

Axis Bank

Premium
09/06/2025 Banking Innovation
An innovative product offering that allows customers to seamlessly access their gold-backed credit facility through UPI payments. With this solution, interest is charged only on the amount utilized, offering unmatched flexibility and cost-efficiency.
Innovation details
Country
India
Category
Product and Service Innovation
Keyword
Loans

Innovation presentation

This product enables financial convenience by enabling instant and convenient credit access without the burden of fixed EMIs and full loan disbursement – “Flexible Credit with Instant Access.”

Axis Bank offers gold loans through a wide network of branches across India, positioning us as one of the leading players in the gold loan lending space. Traditionally, customers visit our branches to avail themselves of a gold loan, where the loan amount is sanctioned based on the value of gold submitted as collateral. The sanctioned funds are then credited to the CASA account.

As part of our ongoing innovation, we now offer an Overdraft (OD) facility against gold collateral, providing customers with a more flexible alternative. This OD account is seamlessly linked to any UPI app, enabling customers to make payments conveniently, anytime, and anywhere.

Key customer features include the same benefits as our existing Gold Loan OD product, UPI integration for instant and flexible access to funds, and Interest charged only on the amount utilized.

Once the gold loan is sanctioned, an OD account is created and linked to the customer’s UPI app. This linkage is enabled through our in-house digital lending platform, which integrates with the gold loan onboarding system. The platform generates a secure six-digit PIN and expiry details, which are sent to the customer via email. Customers can then use these credentials to set their UPI PIN on any UPI-enabled app, activating the OD facility.

This solution combines the security of gold-backed credit with the convenience of digital payments, offering a truly modern and customer-centric lending experience.

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