Qorus-Infosys Finacle Banking Innovation Awards 2025

Generative AI Chatbot for Inclusive Customer Support

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Bank Simpanan Nasional

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10/06/2025 Banking Innovation

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Bella, a Generative AI chatbot, is built to transform customer service through 24/7 automated support. It delivers instant, contextual replies and empowers customers to self-serve in Malay or English without relying on contact centre.

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Generative AI Chatbot for Inclusive Customer Support

Bank Simpanan Nasional

About

Want to keep reading?

Interested in learning more? Speak to Boris, Qorus's Content Lead

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