Launch of Noon One Visa Credit Card Qorus-Infosys Finacle Banking Innovation Awards 2025

Noon One Visa Credit Card launch represents a groundbreaking collaboration between Emirates NBD and noon, the region’s dominant homegrown e-commerce platform, aiming to transform the digital retail payments landscape in the UAE.

Launched on October 9, 2024, the noon One Visa Credit Card integrates deeply with the noon digital ecosystem—spanning noon, noon Food, NowNow, Namshi, and more. It offers cardholders up to 20% cashback, instant digital issuance in under 10 minutes, no annual fees, and value-added benefits such as free noon One membership and buy-one-get-one-free movie tickets. A welcome bonus of AED 500 is provided for customers new to Emirates NBD or first-time cardholders with the bank.

Innovative elements of the card include: • End-to-end digital onboarding: A 10-step online journey identifies whether a customer is new or existing, assesses eligibility through real-time AECB API calls, and issues a soft-limit digital card instantly. • Dynamic credit limits based on income, which increase post card delivery. • Seamless integration into Emirates NBD’s mobile app for full self-service control.

This product distinguishes itself from others by blending fintech efficiency with e-commerce convenience. Notably, this marks Emirates NBD’s first e-commerce-focused co-branded card, expanding its existing partnerships in retail, hospitality, and travel. The decision was informed by internal data: over 1 million unique e-commerce users within its portfolio and nearly half (47%) of overall card spending already being e-commerce driven.

The results have been outstanding. Post-launch: • The bank averaged 250 primary cards issued daily. • 54% of issuance occurred through self-assisted channels. • 56% of customers were new to the bank or first-time cardholders. • The card application page saw 600,000+ unique visitors. • 97% activation rate, the highest ever for Emirates NBD. • Customers saw a 25% increase in average transaction values. • 90% retention rate, reflecting high satisfaction. • 50% of customers sourced had monthly incomes exceeding AED 10,000, aligning with affluent target segments.