Generative AI platform – Bridge Qorus-Infosys Finacle Banking Innovation Awards 2025

BRIDGE is Bradesco's first platform for Generative AI in Bradesco's cloud, developed internally to simplify, accelerate and scale the application of Generative AI in the bank's business areas. Allied to the BIA ecosystem (BIA Tech, BIA Corporate and BIA Customers), BRIDGE represents new digital transformation model centered on the customer, integrating model, integrating technological innovation with operational excellence.

The platform was born out of the need to apply AI in a structured, secure and scalable way, overcoming the challenges of a fragmented structure. It is multi-model and multi-technology, making it possible to integrate different AI models (such as OpenAI's GPT, Google's Gemini and Meta's Llama), with a focus on flexibility, security, governance and performance. BRIDGE enables a number of strategic initiatives, such as BIA Corporate (aimed at employees), BIA Customers (customer service with natural and resolutive language) and BIA Tech (focused on automation and productivity in software development). These AI agents have already resulted in significant gains: up to 10 times faster delivery of solutions, a 90% resolution rate in internal service, a 70% reduction in technology migration time, and an accuracy of over 90% in interactions with clients.

This transformation is the result of a new organizational model based on RUN the Bank and CHANGE the Bank, with more autonomous business units, multidisciplinary teams, a more agile structure and an innovation-oriented culture. Departments such as IT, operations, compliance, information security and human resources were directly involved in the development and implementation of BRIDGE.

As a result, Bradesco strengthens its position as a leader in innovation in the banking sector, delivers more value to customers, gains agility in decision-making and enhances its culture of efficiency and excellence with the intelligent use of AI.