A gamified investment simulator where users take on role-based challenges, investing in stocks and ETFs Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

imagin (CAIXABANK)

Premium
11/06/2025 Banking Innovation
A gamified investment simulator where users take on role-based challenges, investing in stocks and ETFs with virtual money. Each mission unlocks educational content, turning learning into an interactive journey that builds real financial confidence.
Innovation details
Country
Spain
Category
Product and Service Innovation
Keyword
Savings & Investments, Gamification

Innovation presentation

ImaginBank’s Investing Game reimagines financial education as an immersive, gamified experience tailored for digital-native users. By simulating investments in stocks and ETFs with virtual money, it removes the fear of making mistakes and makes investing feel intuitive, safe, and engaging.

Through role-based challenges and progressive missions, users explore key financial concepts—such as diversification, risk management, and market dynamics—while unlocking educational content tied to each stage of their journey. This interactive format transforms passive learning into active discovery.

Designed for mobile, the experience blends education, entertainment, and behavioral design to build lasting financial habits. The Investing Game empowers young users to gain confidence, experiment safely, and prepare for real-world investing—bridging the gap between financial literacy and action.

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