Submitted by

Manulife Hong Kong

Premium
24/11/2025 Insurance Innovation
We built the Hong Kong insurance industry’s first GenAI-powered customer servicing chatbot to master Hong Kong’s mixed-language conversations.
Innovation details
Country
Hong Kong
Category
GenAI Innovation of the Year
Keyword
Customer service, AI & Generative AI, Life insurance, Contact center & Chatbots
Business Line
Life Insurance, Health Insurance, Employee Benefits
Distribution Channel
Agents, Brokers, Bancassurance

Innovation presentation

Most AI assistants struggle with the nuances of everyday language in Hong Kong and ensuring accurate and most relevant answers, despite the investments. We engineered a pioneering GenAI framework that separates comprehension from execution. The AI’s sole task is to understand the complex, mixed-language queries of our customers. To eliminate risk, all responses are drawn from a library of expert-written, pre-approved answers, ensuring 100% accuracy.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Related Content