Eyes of the Forest Qorus-NTT DATA Innovation in Insurance Awards 2026

The “Eyes of the Forest” project is a corporate social responsibility initiative launched by Anadolu Sigorta in 2022. The primary goal of this project is to heighten awareness to prevent forest fires, reinforce the fire lookout infrastructure, and contribute to the preservation of forests through a sustainable approach.

As part of the project, unmanned fire lookout towers are strategically installed in collaboration with the General Directorate of Forestry, enabling early detection and extinguishing of fires before escalation. Simultaneously, communication efforts are directed towards enhancing public awareness to mitigate forest fires, predominantly caused by human activities.

Target Audience:

The objective of this project is to safeguard the forests of our country. Hence, the target group was defined as the entire society. In the awareness aspect of the project, particular emphasis is placed on the younger target group.