Bouncing Back Stronger: A Bancassurance Turnaround Story Qorus Innovation in Insurance Awards 2026

Submitted by

Aditya Birla Sun Life Insurance Co. Ltd.

Get in touch
Premium
02/03/2026 Insurance Innovation
A people-first, discipline-led operating model that transformed the banca channel into India’s fastest-growing partnership—delivering >25% growth via Industry first people & Product initiatives, enhancing distribution capacity & execution excellence.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Check our offer

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Contact us

Related Content

Insurance Innovation The Brand Campaign That Broke the Life Insurance Category Code
Insurance Innovation Digital Transformation of Retail Member Enrolment & IPF Financing
Insurance Innovation Reinventing Bancassurance Through Embedded BNPL Protection - Screen Care
Insurance Innovation Reinventing Insurance Distribution through a Digital Bancassurance Ecosystem
Banking Innovation Operations and Workforce Transformation (Digital Branch Transformation)
Banking Innovation Customer-Centric Evolution
Banking Innovation ESG for Our People
Banking Innovation Banque Misr AI & Digital Experience Platform