GIMP – Auto Communication Journey Qorus-NTT DATA Innovation in Insurance Awards 2026
BrazilCategory
Best Communication & MarketingKeyword
Digital channels & Omnichannels, Car & Mobility insurance, Marketing & sales, AccessibilityBusiness Line
Motor insuranceDistribution Channel
Partners
Innovation presentation
The Auto Communication Journey redesigned how we interact with our customers throughout the entire contracting and policy lifecycle. The initiative introduced intelligent and personalized communication that anticipates critical situations and guides the policyholder clearly and promptly.
Among its main innovations are:
Proactive alerts about financial occurrences such as rejected installments or upcoming due dates.
Digital flexibility allowing customers to resolve pending issues and change payment methods through online channels.
A redesigned communication model, more intuitive and customer‑centric.
These integrated actions resulted in greater customer retention, reduced cancellations and strengthened the perception of a modern, connected and reliable insurance product.
Brokers, our long‑time partners, also receive updated communications with exclusive service channels, reinforcing collaboration.
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