Design System – infrastructure for scale, efficiency, and digital inclusion Qorus-NTT DATA Innovation in Insurance Awards 2026

Submitted by

Bradesco Seguros

Premium
05/03/2026 Insurance Innovation
The Accessible and Unified Base Design System centralizes components, guidelines, and standards to eliminate fragmentation, reduce rework, and ensure consistent, scalable, and accessible experiences across all digital products.
Innovation details
Country
Brazil
Category
Operations & Workforce Excellence
Keyword
Operational excellence & efficiency, Assistance
Business Line
Accident Insurance, Employee Benefits, Health Insurance, Healthcare, Home Insurance, Life Insurance, Motor insurance
Distribution Channel
Online / Direct

Innovation presentation

The Accessible and Unified Base Design System transforms how digital products are conceived, designed, and delivered.
Before implementation, each team used its own visual standards, components, guidelines, and interpretations of accessibility — resulting in inconsistent experiences, recurring rework, increased operational risk, and access barriers for users with disabilities.

The innovation introduced a common and scalable foundation composed of:
Standardized and accessible components, compatible with screen readers, keyboard navigation, and WCAG guidelines, ensuring inclusion from conception.
Unified library, eliminating individual variations and reducing redundant decision‑making among designers and developers.
Clear, documented guidelines, reducing ambiguities, operational questions, and inconsistencies across products.
Greater autonomy for design teams, enabling faster, safer, and more predictable work.
Operational efficiency, reducing rework, increasing alignment among squads, and improving workflow between design and development.

The result is a more inclusive, consistent, and reliable digital experience, while accelerating delivery and supporting the evolution of the organization’s digital maturity.

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