Orizzonte by Credemvita: The Capital-Guaranteed Multi-Line Policy with AI-Driven Asset Management Qorus-NTT DATA Innovation in Insurance Awards 2026

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Credemvita

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09/03/2026 Insurance Innovation
Innovation in the Italian insurance market: a multi-line policy with guaranteed capital, enabling even conservative investors to confidently tap into the stock market.
Innovation details
Country
Italy
Category
Product & Service Innovation
Keyword
AI & Generative AI, Savings & Investments, Bancassurance
Business Line
Life Insurance
Distribution Channel
Bancassurance

Innovation presentation

"Orizzonte by Credemvita" is a new multi-line insurance policy (IBIP), available since October 27, 2025, designed for the Italian market. It combines capital protection with participation in financial markets. The product is structured with a fixed allocation: 60% in a Segregated Fund (Gestione Separata) and 40% in a Unit-Linked Internal Fund.

The core innovation lies in the guarantee structure and the product's life cycle:

  • Total Guarantee: Unlike traditional multi-line policies, Orizzonte offers a guarantee equal to 100% of the premium paid on the entire policy (including the Unit-Linked component) in the event of death or surrender at the seventh anniversary. Additionally, a 90% guarantee on the premium paid is offered at the fourth anniversary.

  • Two-Phase Structure: During the first 7 years, the capital operates in a mixed mode. After the seventh year, the Unit-Linked component automatically flows into the Segregated Fund, consolidating results with a 100% guarantee and reducing risk to a "whole-life" profile.

Strategic Objectives

The project was born with precise objectives aimed at evolving the Group’s insurance offering with solutions that provide a guarantee against investment financial risks:

  • Democratizing Equity Investment: The goal is to guide clients—who are often underweight in equities—toward portfolio allocations more consistent with their risk profiles. This allows them to benefit from the return potential of financial markets and major future trends, but in "total safety."

  • Precise Targeting: To enrich the IBIPs range with a solution that fills the gap in financial capital guarantees—a primary need for Italian savers with low risk tolerance who are nonetheless seeking higher returns than pure capital protection solutions.

An Open Ecosystem

The innovation of "Orizzonte by Credemvita" is based on a paradigm shift: the transition from an internal development model to a true open ecosystem, where international strategic partnerships become the primary lever for acquiring new capabilities.

To make a multi-line policy with a total capital guarantee sustainable while maintaining equity market exposure, Credemvita has orchestrated a synergistic network of global excellence:

  • Asset Management and AI: The management of the Internal Fund has been delegated to Franklin Templeton, a top-tier global player. They are supported by Noonum, a company specializing in Artificial Intelligence (AI) used for financial analysis and the construction of thematic portfolios.

  • Financial Risk Reinsurance: The most distinctive and complex element—the provision of the financial risk guarantee—was made possible by activating a strategic partnership with NewRe, a subsidiary of the world’s largest reinsurer, Munich Re.

  • Operational Solidity and Efficiency: The ecosystem is technically completed by integrating BNP Paribas as the Depositary Bank. This strategic choice ensures a fluid and efficient supply chain, leveraging the well-established operational channels and processes between BNP Paribas and Franklin Templeton.

This architecture demonstrates how leveraging an ecosystem allows the company to transcend its own operational limits, integrating high-level technological expertise and reinsurance solidity to offer the client an innovative and secure solution.

  • Regulatory Alignment: Responding to IVASS guidelines by offering a demographic guarantee provided on 100% of the premiums.

MOTIVATIONS

The core reasons driving Credemvita to develop this solution lie in the need to overcome the limitations of traditional products. Today’s reality of increased longevity requires us to view savings no longer as a simple static reserve, but as a dynamic tool capable of ensuring dignity and autonomy over the long term. In this context, the role of insurance companies becomes fundamental, as they succeed in transforming market complexity into solutions for protection and joint capital growth, accessible even to those without a strong risk appetite.

The innovation lies in the ability to offer a reassuring balance between the protection of the invested capital and the growth potential offered by financial markets. Thanks to the guarantee provided over a seven-year timeframe, even the most prudent saver can overcome a natural distrust toward equity investments, knowing that their wealth is protected while it works to generate value over time.

This approach makes it possible to build—through a "guaranteed" accumulation phase—the capital necessary to support the financial freedom essential for maintaining a high quality of life in the post-working phase, turning extended life expectancy into a genuine opportunity for well-being rather than just a statistical figure.


COMPETITIVE LANDSCAPE

The product is positioned as a unique offering within the competitive landscape:

  • Uniqueness of the Proposition: The combination of AI-driven asset management and a 100% capital reinsurance guarantee represents a package that traditional competitors struggle to replicate.

  • Technical Gap: The introduction of daily pricing (NAV) puts Credemvita a step ahead in terms of transparency and responsiveness compared to current market standards.

KEY RESULTS ACHIEVED

Acquisition of New Capabilities: The most strategic result is the internalization of new expertise: risk calculation models involving reinsurance, management of daily pricing, and operational integration with global players such as BNP Paribas, Franklin Templeton, and Munich Re.


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