Personalizes Motor Policies Qorus-NTT DATA Innovation in Insurance Awards 2026
Saudi ArabiaCategory
GenAI Innovation of the YearKeyword
Customer acquisition & loyalty, AI & Generative AI, Car & Mobility insurance, Marketing & salesBusiness Line
Motor insuranceDistribution Channel
Agents, Bancassurance, Brokers, Online / Direct, Partners
Innovation presentation
The Problem:
Motor insurance products are traditionally designed using broad segments and static rules, resulting in one-size-fits-all policies that do not reflect individual customer behavior, risk profiles, or preferences. This leads to lower conversion and renewal rates, pricing inefficiencies, missed cross-sell opportunities, and weaker customer experience.
The Solution:
The AI solution addresses this by profiling each customer using demographic and behavioral data, grouping them into meaningful personas, and enabling personalized motor policies and add-ons. This ensures more accurate risk alignment, higher relevance for customers, and better business outcomes through targeted, data-driven personalization
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