Protected. Like Family. — The Healthy Paws Pet Insurance Brand Transformation Qorus-NTT DATA Innovation in Insurance Awards 2026

Healthy Paws Pet Insurance had an exceptional product trapped inside a forgettable brand. In a pet insurance market growing more crowded by the year, the company held industry-leading claims speed and customer satisfaction but was losing visibility to louder competitors. Growth had plateaued. The product was award-winning. The brand was invisible.

The "Protected. Like Family." campaign changed everything. Starting with rigorous audience research, we identified one unifying emotional truth: pet parents don't see their pets as animals. They see them as family. That insight became the foundation for a complete brand transformation: new visual identity, new messaging framework, a rebuilt website, and a full-funnel media architecture spanning streaming, social, influencer, search, retail partnerships and experiential activations.

The creative platform activated a psychologically resonant visual concept: the well-documented phenomenon of pets resembling their owners. Matching faces, matching bond. It made the family metaphor tangible rather than sentimental, giving the brand a visual language no competitor could replicate.

Within 10 months: 53% more leads year over year, 45,700 new enrollments, 300%+ organic search growth, and "Best Overall Pet Insurance" from the New York Post. The brand went from overlooked to unmistakable.