Protected. Like Family. — The Healthy Paws Pet Insurance Brand Transformation Qorus Innovation in Insurance Awards 2026- Nominated

Submitted by

Chubb

Premium
10/03/2026 Insurance Innovation
Healthy Paws had a great product and a forgettable brand. We transformed both around one insight: pet parents see animals as family. New identity, creative platform, full-funnel media. 53% more leads, 45,700 enrollments, 300% organic search growth.

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