As the automotive industry moves beyond the electrification wave, software is emerging as the dominant force reshaping mobility. This session examines how the car is rapidly transforming into a software-defined platform—one where value is created not only through hardware engineering but through code, data, connectivity, and continuous updates.

Participants will explore the strategic, technical, and organizational implications of softwarization, discussing how it is reshaping vehicle architectures, redefining customer experience, driving new business models, and challenging established supply chains. The session will also examine the complexities of integration, cybersecurity risks, and the increasing importance of cross-industry talent and partnerships. Ultimately, we ask: Is softwarization poised to disrupt the automotive landscape even more profoundly than electrification?