Underwriting is undergoing one of the most important transformations in its history. As customer expectations rise, risks evolve, and competition intensifies, insurers must rethink how underwriting operates. Powered by generative AI, advanced analytics, and new workflow automation, underwriting is being rewritten to become faster, more precise, and more connected across the insurance value chain.

This session will feature keynote insights from Matt Madsen, a leading expert in insurance innovation at Accenture, who will share findings from Accenture’s latest research on underwriting modernization - Underwriting Rewritten. In addition to the keynote, the session will include perspectives from other industry contributors, offering a broader view of how insurers are rethinking underwriting in practice. Whether through practical examples, panel discussion, or experience sharing, the goal is to provide a diverse look at the approaches shaping the next era of underwriting.