Maturity of customer data: N26

Digital Reinvention Community
25/01/2023 Interview
Gilles BianRosa N26 Chief Product Officer

Gilles BianRosa is Chief Product Officer at N26. He tells Qorus and Wavestone how they utilize data in order to enhance their customer experience.

In your opinion, how does the use of data and the personalization of offers and paths respond to development or loyalty issues for your organization? What transformation does this evolution presuppose?

When N26 was founded in 2013, the banking industry was one that was lacking in digitization, innovation, and also personalization. N26 was designed to change this by offering 100% digital banking that was intuitive, simple, personalized and tailored to customers’ financial needs. With customer-centricity as our guiding principle, we have welcomed over 7 million customers across 24 markets to date. 

Personalization takes many forms in our product, including:

A range of free and paid premium subscription tiers offering different types of features and benefits

The ability to create fully personalized Spaces subaccounts, each with their own savings targets and timelines

Features that let the customer program automatic rules to set aside money, that help make money management and saving both effortless and automatic 

Functionality that makes it possible to control one’s security and account settings in-app at any time, to set and adjust limits to withdrawals, card usage, overseas spending and more. 

Personalization allows us to give customers both the control and the freedom to bank their way, which results in improved rates of satisfaction, engagement and adoption. 

This content is reserved for our members

Join Qorus to keep reading

Related news & insights

Sustainability & Regulation Community
07/02/2023 Interview

Open finance: The contributions of PSD2 and the upcoming PSD3

The PSD2 regulation has profoundly changed the world of banking and payments. Policy expert Dr. Dirk Haubrich, Head of Conduct,...

Digital Reinvention Community
07/02/2023 Interview

Intelligent automation fueling digital transformation in banking: Swedbank

Is intelligent automation fueling digital transformation in banking? Qorus and UIPath interviewed Sofia Dahbo, Chief Product Owner – Process Management...

Digital Reinvention Community
06/02/2023 News

Patients can now claim Medicare and private health on one CommBank Smart Health device

CommBank Smart Health is making it simpler and more convenient for healthcare providers and patients to make a wider range...

06/02/2023 Interview

Pravex Bank: Banking in wartime

Andrea Urgolo is Chief Innovation & Digital Transformation Officer at Pravex Bank, the Ukrainian subsidiary of IntesaSanpaolo, and a member...

Digital Reinvention Community
06/02/2023 Article

Accelerate change with Qorus and Huawei at the Mobile World Congress

Fancy a trip to Barcelona from February 27 to March 2? Join technology innovators, fintechs, financial institutions, telecommunications specialists, manufacturers,...

06/02/2023 News

Barclays sets out its flexible banking strategy

Barclays announces the expansion strategy for its flexible banking formats, as it evolves its physical footprint in response to changing...

Sustainability & Regulation Community
06/02/2023 News

TD will help support newcomers as they establish their financial life in Canada

TD and CanadaVisa will equip international students, temporary workers, and permanent residents with financial education, tools, and resources to help...

Open Finance Community
03/02/2023 Interview

NewTech Friday: Pelt8 – Simplifying sustainability reporting

Swiss startup Pelt8 is one of the five winners of the fourth edition of the LHOFT Catapult: Kickstarter program. Its...