Growing loyalty point market is becoming increasingly competitive

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NRI - Nomura Research Institute

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25/04/2023 Article
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Katsumi Tomita

NRI

Group Manager Health Care & Service Business Consulting Department

Japan’s loyalty point market has become more competitive than ever. To boost loyalty points’ effectiveness as a sales promotion tool, companies must not only have a large number of loyal customers and issue points in sufficient quantities, they must also have ample points of contact with customers and continually roll out. An article by Katsumi Tomita, Group Manager Health Care & Service Business, Consulting Department at NRI.

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