Growing loyalty point market is becoming increasingly competitive
Japan’s loyalty point market has become more competitive than ever. To boost loyalty points’ effectiveness as a sales promotion tool, companies must not only have a large number of loyal customers and issue points in sufficient quantities, they must also have ample points of contact with customers and continually roll out.
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NRI - Nomura Research Institute
Founded in 1965, Nomura Research Institute (NRI) is a leading global provider of system solutions and consulting services with annual sales above $5.0 billion. NRI offers clients holistic support of all aspects of operations from back- to front-office, with NRI’s research expertise and innovative solutions as well as understanding of...
Japan’s loyalty point market has become more competitive than ever. To boost loyalty points’ effectiveness as a sales promotion tool, companies must not only have a large number of loyal customers and issue points in sufficient quantities, they must also have ample points of contact with customers and continually roll out. An article by Katsumi Tomita, Group Manager Health Care & Service Business, Consulting Department at NRI.
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