Marketers quickly embracing AI technologies like ChatGPT, diverting from metaverse programs

Digital Reinvention
15/05/2023 News

While it has only been publicly available for less than six months, the generative artificial intelligence (GAI) platform ChatGPT has quickly gained momentum among U.S. business users, with more than 80% of marketers reporting they have experimented with the technology. That's according to the "AI & Composable Marketing Software Survey" conducted by Sitecore, a global leader in end-to-end digital experience software, which also found that many marketers are reallocating budgets away from planned metaverse investments toward GAI.

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