Aviram Vijh
Macquarie Group
Chief Design Officer
Aviram Vijh, Chief Design Officer of the Macquarie Group, offers insights on how his bank is working to create a more personalized, trustworthy, and seamless banking experience that meets the growing needs of customers, in an interview for the Qorus-Avanade report titled Balancing human and digital: Are banks losing touch with customers?
What are your roles and responsibilities in the bank?
As the Chief Design Officer for a digital bank, my responsibilities cover the end-to-end experience, including service design, UX/UI, research insights, accessibility, and design systems. Essentially, my role involves being a holistic experience leader. Although the bank has a physical legacy, our primary focus is on digital banking, making design and experience critical. I oversee a large team that supports various business units and divisions within the bank.
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