How Desjardins includes human interaction in its digital self-service offering

Dominic Larivée is Vice-President Marketing Planning and Implementation at Desjardins, the largest credit union in Canada. He explains how they have built a seameless connection between digital and physical to answer the needs of members and clients.

07/09/2023 Video
Dominic Larivée
Desjardins Vice-President of Marketing and Business Intelligence

Dominic Larivée is Vice-President Marketing Planning and Implementation at Desjardins, the largest credit union in Canada. He explains how they are building a seameless connection between digital and physical to answer the needs of members and clients. 

In particular, he presents two examples : how the bank helped customers during the hikes in mortgage rates and the launch of a digital debt management tool.

If you want to go further, you can watch the full webinar ‘Balancing human and digital’ or download the report made in partnership with Avanade.


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