Wim Van Hellemont, who serves as the General Manager of Transformation & Channels at KBC, tells how the Belgium group has established a robust omnichannel customer relationship model, and a significant contributor to this success story is the digital assistant, Kate.
However, in those pivotal moments of truth, during crises or in the process of selling mortgages, KBC places a strong emphasis on human expertise, particularly within their network of branches.
KBC is also actively engaged in ecosystem development, collaborating with an ambitious housing ecosystem in partnership with various companies.
