KBC's transformation journey: Navigating omnichannel success and collaborative ecosystems

Digital Reinvention
Q+
17/10/2023 Video
profile picture of Wim Van Hellemont

Wim Van Hellemont

KBC

General Manager Transformation & Channels

Wim Van Hellemont, who serves as the General Manager of Transformation & Channels at KBC, tells how the Belgium group has established a robust omnichannel customer relationship model, and a significant contributor to this success story is the digital assistant, Kate.

However, in those pivotal moments of truth, during crises or in the process of selling mortgages, KBC places a strong emphasis on human expertise, particularly within their network of branches.

KBC is also actively engaged in ecosystem development, collaborating with an ambitious housing ecosystem in partnership with various companies.

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