Emirates NBD taps mobile market with the launch of Liv

Emirates NDB, which currently has 24% of the banking market in UAE, has launched Liv, a mobile only bank which it hopes will help it better reach millennial customers. Fahim uz Zaman, Efma Relationship manager for the Middle East, speaks to Jayash Patel, the bank’s head of Liv, to find out more.

30/10/2017 Perspective

Emirates NDB, which currently has 24% of the banking market in UAE, has launched Liv, a mobile only bank which it hopes will help it better reach millennial customers. Fahim uz Zaman, Efma Relationship manager for the Middle East, speaks to Jayash Patel, the bank’s head of Liv, to find out more.

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