Danske Bank: Incorporating digital into all bank offerings

Line Munkholm Haukrogh, SVP Head of Customer Engagement, spoke to Efma about the Danish bank growing its digital offerings.

What is your digital banking offering (digital brand, online channel and app)?

Across the Nordics we aim to have a clear digital profile in the eyes of the consumers – backed by a long track-record of delivering excellent, contemporary digital solutions. Our digital offerings have changed over the past three years and together with our customers and inspired by new technical possibilities we have set high ambitions for the future customer experiences. Our current efforts focus on ensuring our customers have the best possible daily banking / corporate day experiences across interfaces, applications and devices.

This means that we are enhancing the offering by consolidating our current digital services landscape into our new core digital banking platforms, exemplified with our new mobile bank for retail customers and our new flagship “District” for business and corporate clients.

At the same time, we are enhancing the E2E digital journeys around core banking services (e.g. financing, mortgages and payments) whilst building capabilities enabling users to consume 3rd party services from partners that bridges gaps in our offering. Our homepages act as starting point for many customer journeys for both current and future customer, which is why we also place a lot of effort into continuously developing those together with our users.