Why do you consider your company a Global Transformative Innovator?
Innovation is embedded in the DNA of Emirates NBD, with our vision of becoming “the most innovative bank for our customers, people and communities”.
We have had a long history of innovation, with many “first-to-markets” launched over the last decade, including the region’s first digital-only bank (Liv), first video-assisted banking facility, and first voice banking on Alexa.
Over the last two years, as part of our digital acceleration journey, we have transformed all our customer- facing channels:
• Mobile: Launched a new mobile app called ENBD X with over 200 services
• Digital Wealth: Launched new mobile platform offering equities, mutual funds, and fractional bonds
• Tablet Banking: Launched instant assisted banking journeys for all our products
• Website: Migrated to the faster, more secure Sitecore platform and launched a self-service portal
• ATMs/CDMs: Reengineered all machines and upgraded software
• Liv: Revamped our digital-only bank to cater to “Generation Now” and added 10 new innovative products
