Decoding the Customer Lifecycle: Daily Banking and Transaction Processes
During our recent webinar, we presented key findings from our global survey and invited a panel of speakers to discuss crucial steps in the customer lifecycle.
In partnership with
ebankIT
ebankIT is an international company that develops a leading Omnichannel Digital Banking Platform with capabilities to enable Banks and Credit Unions to run lean, run smart and innovate fast, helping their customers to be one step ahead at a fraction of the cost, time and effort.
In our latest project with ebankIT titled "Decoding the Customer Lifecycle: Optimal Strategies and Technological Trends in Banking for 2025," we explore the essential strategies and technological advancements shaping the future of banking.
During our recent webinar, we presented key findings from our global survey and invited a panel of speakers to discuss crucial steps in the customer lifecycle. These included awareness and acquisition, onboarding and account opening, daily banking and transaction processes, customer relationship management all the way to churn management.
In the following video, you will hear them discussing daily banking and transaction processes, a critical phase in a customer’s journey with their bank. These steps are vital as they set the tone for a customer's relationship with the bank and are increasingly prioritized for investment by many institutions.
Most banks are investing in digital solutions to enhance daily banking. Nearly all have adopted mobile banking apps, and big data analytics is widely used to understand customer behavior. Technologies like AI chatbots and robotic process automation streamline operations and improve customer service.
Emerging technologies such as blockchain and biometric security are also gaining traction, offering enhanced transaction security and convenience. Additionally, cloud computing and advanced CRM systems are being used to provide scalable services and personalized customer engagement.
Interested to Find Out More?
Our report helps banks understand the full customer lifecycle, breaking it down into stages from acquisition and onboarding to retention and advocacy. We include insights from a global survey of financial institutions and interviews with banking executives about improving customer experience, overcoming roadblocks, and identifying future potential.
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