Atilla Derman
TEB
Director SME Marketing and Business Development
Atilla Derman, Director of SME Marketing at TEB, provides an overview of the SME landscape in Turkey. He explains that segmenting SMEs based solely on business size is insufficient.
Atilla then outlines TEB's banking service model for SMEs, highlighting how the role of Relationship Managers (RMs) has evolved to focus more on sales activities.
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