JULO, a prominent Indonesian fintech startup, has unveiled JULO Poin, a loyalty program designed to bring credit card-like rewards to its digital platform. The initiative aims to broaden credit access in a country where credit card usage is limited to just 6% of the population. JULO’s flexible “single-limit” virtual credit approach offers adaptable, continuous credit, making it easier for users to access financial services.
Rewarding responsible financial behavior
JULO Poin enables users to earn and redeem points through a simple 1 Poin = 1 Indonesian Rupiah system, enhancing customer loyalty and engagement. The program rewards early and timely repayments, promoting responsible credit usage. With options to reduce installment payments or convert points to e-wallet balances and mobile top-ups, JULO Poin aligns with the 84% of Indonesian consumers who prefer e-wallet payments, catering directly to the country’s digital-savvy population.
Simple and seamless rewards experience
Since its launch in July 2024, 61% of active JULO users have already engaged with JULO Poin, with 100,000 users visiting the loyalty page in September alone. The program’s one-click redemption feature ensures a hassle-free rewards experience. According to Chief Business Officer Nimish Dwivedi, JULO aims to make “every interaction rewarding” to foster long-term customer relationships. Chief Technology Officer Manoj Awasthi highlighted the custom-built, secure system that powers real-time rewards.
JULO user Agus Kristianto praised the program for its ease of earning and redeeming points, noting how the rewards enhance his transactions and make them more enjoyable. JULO’s virtual credit card, serving over 2 million users, continues to lead with flexible solutions for both cash and non-cash transactions, including e-wallet top-ups and utility payments.
