Banking-as-a-service (BaaS) is rapidly reshaping the financial services industry. By enabling non-banking entities to offer banking services, BaaS is not just a technological innovation but a paradigm shift in banking accessibility, efficiency and customization. In this article, Fatih Ogun, Head of Strategy at Akbank, sheds light on the concept of BaaS, its emerging use-cases and potential applications, highlighting how it fosters collaboration between banks and fintech companies to create a more inclusive and innovative financial ecosystem.
Unpacking BaaS: A gateway to financial innovation
Banking-as-a-service is a model where financial institutions provide access to their banking capabilities and infrastructure to non-bank businesses through APIs. This arrangement allows these businesses to integrate banking services directly into their offerings, thus enabling a seamless financial experience for their customers. BaaS bridges the gap between traditional banking services and modern consumer demands for integrated and personalized financial solutions.
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