ANZ and CitoPlus join forces to simplify SME loan applications

SME Banking
18/11/2024 News

ANZ and CitoPlus, through ANZ’s innovation and investment partner 1835i, have announced a partnership to streamline digital loan applications for small and medium-sized businesses (SMEs). Launching in 2025, the collaboration allows brokers to directly apply for ANZ business lending products through CitoPlus’ digital platform. This approach simplifies the loan process, leading to faster broker response times and better access to financing for business customers.

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Ivan Mioc, ANZ’s General Manager of Commercial Broker and Origination, highlighted the need for digital transformation in lending: “As brokers shift to digital workflows, adopting advanced digital and data solutions is critical for improving customer interactions. This partnership supports business growth and simplifies the lending journey for both brokers and SMEs.”

Enhancing digital broking solutions

CitoPlus Co-founder Graham Strain expressed enthusiasm about the collaboration, stating, “We are delighted to partner with ANZ to enhance the loan application experience for brokers and business customers. We believe the combination of human judgment and digitization is the future of broking. Our unique platform helps brokers access the right information faster, making tailored solutions easier to source.”

Commitment to innovation

Since its creation, 1835i has supported start-ups and scale-ups that enhance ANZ’s capabilities and attract customers. The partnership with CitoPlus continues this tradition, building on past initiatives such as their collaboration with Cashrewards.

1835i CEO, Justin Greenstein, noted, “At 1835i, we’re excited to have facilitated this partnership. It reflects our commitment to digital innovation that simplifies lending for brokers and SMEs across Australia, creating a seamless finance ecosystem in today’s digital-first world.”

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