Emirates NBD elevates Emirati banking experience with revamped offerings

Priority banking and exclusive savings solutions

Under the tagline “Ramsatna Wehda” or “We speak your language,” the Emirati Package provides exclusive benefits for UAE Nationals earning a salary of AED 30,000 or maintaining a balance of AED 300,000. Customers in this segment gain access to Priority Banking, featuring personalized relationship management and premium financial services.

The package emphasizes family savings, offering pooled Family Savings Accounts with competitive interest rates of up to 2.75% per annum. Additionally, the Emirati Millionaire Account delivers exclusive rewards, including two AED 5 million grand prizes annually and monthly draws, making it the largest prize program for Emiratis.

Wealth management and real estate advisory

Emirates NBD has introduced a dedicated wealth management solution, including a specialized fund for local equity investments and a wide range of regional and global opportunities. Emirati clients can also access real estate advisory services for international markets, such as the UK, enabling diversification and long-term portfolio growth.

Enhanced credit cards and lifestyle rewards

The bank’s exclusive credit card offerings provide Emiratis with co-branded premium benefits and rewards tailored to their lifestyle. Complementing these innovations is a newly launched Emirati-only rewards app, offering fast-track access to discounts in retail, dining, fitness, and entertainment sectors.

Yousuf Saeed Mohd, Head of Priority and Personal Banking, stated, “We are proud to present these bespoke solutions to empower UAE Nationals, reflecting our deep understanding of their financial and lifestyle aspirations.”