Axis Bank unveils ARISE women’s savings account

26/01/2025 News

Axis Bank, one of India’s largest private sector banks, has unveiled the ARISE Women’s Savings Account, a pioneering offering designed exclusively for women. This account not only addresses women’s financial needs but also incorporates essential healthcare benefits, marking a significant step toward financial inclusion.

Tailored financial solutions for women

The ARISE Women’s Savings Account offers a host of financial services tailored specifically for women. Account holders gain access to dedicated women financial experts, customized investment options with discounted recommendations, and waived maintenance charges for the first year of a Demat account. These solutions empower women to take charge of their financial futures with confidence and ease.

Healthcare benefits to prioritize women’s well-being

This savings account integrates healthcare benefits to support women’s holistic wellness. Customers can avail up to 70% discounts on women-specific diagnostic tests like Pap smears and mammograms, unlimited consultations with medical experts, and pharmacy discounts. By blending financial and healthcare services, Axis Bank ensures that women have access to resources that enhance their overall quality of life.

Lifestyle perks to enhance everyday convenience

To complement its financial and healthcare features, the ARISE Women’s Savings Account offers lifestyle perks such as complimentary Swiggy One membership, exclusive discounts on beauty and fashion products through Nykaa, and childcare benefits with FirstCry Club membership. Additionally, the ARISE Debit Card provides higher transaction limits, airport lounge access, and reward points to further enhance the banking experience.

Despite making up 36.4% of account holders, women contribute only 20.8% of total bank deposits in India, highlighting a gender gap in financial participation. Axis Bank’s ARISE initiative aims to bridge this gap by offering solutions that empower women financially and socially.

Related news & insights

Insurance
06/02/2025 News

Lippo General Insurance launches MyGo+ to promote safer driving in Indonesia

Using real-time driving data, the app analyzes driving behavior and provides a reward system to motivate responsible driving. This initiative...

Digital Reinvention
06/02/2025 News

Amdax launches Novelist to simplify crypto investing for retail investors

With a minimum investment of just €500, Novelist aims to lower the barrier to entry for individuals looking to invest...

Digital Reinvention
05/02/2025 News

Banco Sabadell enhances digital banking with real-time transaction geolocation

By integrating Snowdrop’s MRS API technology, Banco Sabadell enables its customers to view the precise locations of their card transactions...

Mobility
03/02/2025 News

Roadzen integrates DeepSeek R1 into MixtapeAI, advancing AI for insurance and mobility

This move enhances MixtapeAI’s capabilities with advanced reasoning and ensures strict data sovereignty, reinforcing Roadzen’s commitment to secure, intelligent automation.

Digital Reinvention
03/02/2025 News

NAB and Amazon introduce PayTo for seamless, secure payments

The integration allows shoppers to make purchases directly from their bank accounts, eliminating the need to enter card details at...

Digital Reinvention
03/02/2025 News

BPCE becomes first French bank to offer online subscription for individual retirement plans

Banques Populaires and Caisses d’Epargne, part of the BPCE Group, have become the first banks in France to offer online...

02/02/2025 News

NAB expands Saturday branch openings to better serve customers

This expansion comes in response to strong customer feedback, emphasizing the importance of face-to-face banking despite the rise of digital...

Digital Reinvention
30/01/2025 Article

Financial Innovation Spotlight – January 2025 edition

In this month’s Financial Innovation Spotlight, we zoom in on five exciting new projects by Atom, Revolut, Crédit Agricole's Khome,...