Lloyds Premier: A new offering for the financially established
Integrated perks, lifestyle benefits, and financial tools in one account.
Lloyds Bank has launched its new Premier account, targeting individuals with higher income or asset levels. Designed for customers with at least £100,000 in savings or investments—or those depositing £5,000 per month—this account blends traditional banking with a broad suite of financial and lifestyle services. The offering marks a shift in Lloyds’ strategy toward serving more affluent clients, combining savings, mortgage perks, health services, and digital tools under a single account structure.
A bank account with built-In wellness and financial coaching
One of the account’s distinctive features is its integration of non-financial services. Through a Bupa Family GP & Wellbeing subscription, customers can access remote healthcare, including consultations with doctors and nurses, physiotherapy, and mental health support.
Financial guidance is also built in. Clients can book sessions with financial coaches and use the Premier Planning Hub in Lloyds' mobile app to access tools such as a Net Worth Calculator and Wealth Forecasting. For those looking to start investing, the account includes ready-made investment portfolios with no management fees for the first year.
Perks that add up
The Premier account includes monthly perks estimated at over £100 in value, depending on how the account is used. These include:
• Cashback of 1% on eligible debit card spending (up to £10 per month)
• Tiered interest rates on balances up to £5,000
• A 0.2% mortgage discount on new or remortgaged residential properties
• A savings bonus on one-year term deposits
Additional lifestyle perks include a choice between Disney+ with ads, cinema tickets, a Coffee Club or Gourmet Society membership, or a magazine subscription. Customers also benefit from fee-free debit card spending abroad and a £100 interest-free overdraft.
Eligibility and strategy
To maintain the account without a £15 monthly fee, customers must meet the income or savings threshold. Lloyds confirms accounts will be reviewed regularly, and customers not meeting requirements will be contacted.
This move positions Lloyds to compete more directly with private and wealth banking services, while offering accessibility through a digital-first approach. With its combination of everyday banking, investment readiness, and lifestyle support, Lloyds Premier reflects a broader industry trend toward bundled, experience-driven financial products for the affluent market.
Leverage community expertise to redefine finance
Our communities cover diverse topics such as digital transformation, SME finance, or Embedded insurance, providing a platform to learn from industry experts and peers.