The way people interact with financial institutions is changing and without a doubt one of the key reasons for this is technology-led innovation. Of course, for many traditional financial institutions this shift towards digital may be harder than for the new fintech players in the industry, nevertheless, as customer expectations are shifting, incumbents have to rethink their approach toward their users to be able to match the experience from other non-traditional companies. And to stay competitive. UX and customer engagement are keywords now.
During our upcoming online event, we will discuss how are new technologies impacting UX and the journey of financial industry customers and why the technology evolution should be at the center of their attention when it comes to serving them better.