THE CUSTOMER-ENGAGEMENT IMPERATIVE:
What banks can learn from the fintech playbook
A rapidly changing market, heightened consumer demands, and a strict regulatory environment impacts traditional banking strategies and challenge progress. The World Retail Banking Report 2022 from Capgemini and Efma explores these forces and discusses how banks can use data and AI/ML technologies to create superior customer experiences that drive growth. The report also analyzes how positioning the CMO as a customer strategist and chief engagement officer can further enhance growth opportunities.
In this webinar, we will discuss:
- The key findings from the World Retail Banking Report 2022
- Chief Marketing Officer’s perspective on the role of CMOs as “custodian of experience”
- Industry experts’ views on “Data and Digital shaping future of banking”
- How Capgemini can help banks undergo the necessary transformation
Join our World Retail Banking Report 2022 Webinar on May 05, 2022, at 15.00 – 16.00 CET | 9.00 – 10.00 NEW YORK | 17.00 – 18.00 DUBAI
Please note that this webinar is open to financial institutions only.
Global Head of Capgemini Research Institute for Financial Services
Head of Content & Strategic Partnerships
Global Financial Services Strategy & Solutions Lead
BANK OF IRELAND GROUP
Director of Customer Delivery